YAOUROU
An ethical, spiritual and sustainable, multilingual fashion story
A living blend of modelling, design, entrepreneurship, mentoring and wellness.
Rooted in authenticity and crafted with intention, Yaourou celebrates those who live from the inside out.
Step into a world where style meets spirit, creativity meets consciousness, and every piece — whether a garment, a moment of mentoring, or a story captured through modelling — is an invitation to be fully, unapologetically you.
“The only people who deserve to be in your life are the ones you can be yourself with”
Mentoring With Yaourou
Mind. Body. Spirit. Beauty. Wellness
Alignment. Energy. Integrity. Connection
Step into a space where authenticity, confidence and inner peace are cultivated with intention.
Mentoring with Yaourou Konaté Lehrmann blends modelling, entrepreneurship, spirituality and wellness to guide you back to your truth.
These bespoke sessions support you in embracing your depth, strengthening your intuition, protecting your energy and building a life rooted in clarity and self-alignment.
This is mentoring for those who are beautiful souls inside and out—for people defined by mindset, not demographics.
Yaourou is for those who radiate beauty from the inside out, for people who value authenticity, kindness, individuality and joie de vivre.
Anti-stereotypical and rooted in humanity, this brand celebrates you as you are.
Prêt-a-porter
Intentionally created to uplift, to start conversations, and to remind that your voice and your presence matter.
A vibrant selection of t-shirts, hoodies, and gilets designed to convey a message.
Each hoodie carries an inspirational quote - liberating, fun, light-hearted, provocative -
and is expressed in four languages:
English, French, Italian and Spanish.
Upcycled couture
Couture with consciousness -- crafted with intention, purpose, and a whole lot of love.
Where heritage meets reinvention.
Every garment is created from pre-existing clothing, dead-stock fabrics and recycled materials.
Old styles are thoughtfully transformed into modern silhouettes, giving birth to unique exclusive designs, and deeply soulful pieces.
Garments
Accreditation
GOTS - Global Organic Textile Standard
Neutral Certified Responsibility
The Fairtrade Foundation
Newsletter By Invitation
Getting Personal, the monthly multilingual newsletter, invite you to a deeper connection.
Access to the brand story, new designs, exclusive content, personal anecdote, and language quizzes.
Modelling With Yaourou
With an international career spanning in editorials, campaigns, and global publications, Yaourou Konaté Lehrmann brings depth, presence and emotional nuance to every project.
Paris-born, Malian-rooted and London-based, she embodies a unique blend of cultural richness, professionalism and artistic versatility.
As a model, Yaourou is a chameleon—adapting effortlessly to the vision of editors, designers and photographers while bringing her own quiet power, authenticity and intuition to the frame.
Her work has appeared in
Vogue, Harper’s Bazaar, Forbes, Refinery29, OK!, Tatler, The Times, and many more.
With dual French–British citizenship and worldwide availability, she approaches modelling as storytelling.
A fusion of elegance, emotion, and real human connection.
Meet the Founder: Yaourou Konaté Lehrmann
Hi, I’m Yaourou—YouYou to my friends.
Born in Paris to a Malian family and raised in the southern suburbs of the city, I now call London home.
I’m an international model, and I’ve had the joy of appearing in magazines, editorials and campaigns around the world.
I speak several languages and love collaborating with creatives from every corner of the globe.
I want to celebrate life where financial freedom can coexist with inner fulfillment.
Yaourou the Brand is where my passions meet: beautifully made clothing, the power of words, and the belief that fashion can lift your spirit.
I believe life is about truth.
About celebrating who you are, your originality, your voice, and your essence.
With Yaourou, you get a little bit of me… and a whole lot of YOU.
Made with love, for YOU.